So I decide to head on over to the Mattel site to see what they have to say about their DC Universe line. (Which is nothing. They don't list them or have a link up. But that's not what's irritating me here. Although I will point out that Hasbro does a great job of selling their Marvel Legends line on their website...)
So I click on their link to "All Toys" and I see this. Their default sort is "By audience." (You can also sort "By alphabet" but have to click again to do it.)
And "By audience" means that they sort their toys into four groups--Infants, Girls, Boys, and Grownups and Parents.
Now, Mattel does list a couple of different comic-related toys groups. Specifically, Batman and Justice League.
Want to guess how they're categorized? What "audience" Mattel thinks they've got?
Hint: it doesn't reflect the way things are in my house.
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